Confident and friendly demeanor
Your entire demeanor changes with your inner belief in the service you provide. You will be more confident talking to customers if you know what your product can do. Therefore, always present yourself with a broad chest without appearing presumptuous. If you, as a sales engineer, are not confident in your product, why should the person you are talking to be?
The reason is apparent: enthusiasm is contagious – unfortunately, so is uncertainty.
Always be authentic. Don’t play a role for your customers and your environment. It only wastes energy. Be confident and competent. Never sell yourself short; you are all you have!
The eye eats with you
You’ve probably heard this saying before, and it applies not only to a delicious meal but also to your work in sales. How you present yourself in terms of body language, clothing, and product presentation significantly impacts your sales success. With a coherent overall image, you convey confidence to your counterpart. Your counterpart will associate your positive appearance with your products. Your expertise is essential to your sales success, but not enough. If your personality repels your customer, you won’t sell anything!
Body Language
Before you say a single word to a new prospect, they have already formed a first impression of you. Based on your appearance alone. This includes body language as well as clothing.
There are many books on the subject, so here are just a few points:
Try to appear outgoing and confident. You can do this by maintaining an upright posture. Your hands should not be in your pockets but lightly on top of each other at the level of your navel. This allows you to support your points with gestures at any time. Maintain eye contact, but break it occasionally to avoid staring at your interlocutor.